Bruce V. Smith (1907-1981) and his wife, Ethel R. Glatfelter Smith (1907-1994), founded this business in 1932 when they bought a gas station and general store in Jacobus from Bruce’s grandfather, George Smith. Bruce soon began expanding into many other types of retail sales. He bought up adjoining properties, and started other businesses including automobile sales, roadside cabin rentals, LP gas (propane) sales, a diner, a grocery store, and a department store including furniture and appliances. As these businesses prospered over the years, Bruce promoted his retail complex as a place to do “one-stop shopping.”
In addition to the main businesses, at various times the complex also included a barber shop, the town’s post office, a ladies dress shop, and an Exxon service station. A customer could truly buy just about anything with one stop in the little town of Jacobus. And people from all over York County and northern Maryland became regular customers at “Bruce’s,” as it was known locally.
In February 1958, a disastrous fire destroyed the department store and office building. By August of 1958, the new department store was completed and in operation. Bruce came up with the name "Smith Village” to denote the entire group of businesses and to promote the idea of a one-stop shopping center. By 1967 Bruce and Ethel had retired and relinquished control to their two oldest sons, Dale and Donald, who had years of experience working under their father. In time, the other three children, Anna Mae, Susan and Dallas, who had also worked in some aspect of the business most of their lives, took on various management positions, keeping it a truly family business.
A major change occurred in 1977 when the family decided to change the store’s format to all furniture and appliances. The housewares, toy, clothing, jewelry, and sporting goods departments were closed and the furniture area was expanded.
The main store received a complete renovation in 1984. At the same time, the hardware department was eliminated, and replaced with a new furniture Clearance Center & Outlet. (This store is now located across the street in the former auto sales building and is known as our Furniture Outlet.) Across the street from the main store, the outdated grocery store was torn down in 1985 and replaced with a strip of retail shops called Olde Village Square East. The tenants there now include two restaurants, several small shops, the Village Library plus a large Rutter's Farm Store. In the fall of 1987, a second Smith Village store was opened in the northern part of York County at the Valley Green Mall (in Etters, PA). It closed three years later due to disappointing sales. At the end of 1998, the appliance and electronics departments were eliminated and the furniture and mattress departments expanded to provide our customers with the best furniture selection in this area. This included the addition of a La-Z-Boy Gallery.
A makeover of the main store was completed in 1999. A café area was added to give our customers a place to relax and have a complimentary cup of coffee, cold drink and snack while visiting the store. The Customer Care Office, the Village Café and the kids’ play area were moved to the first floor a few years later so that they were more accessible and convenient for customers.
The Smith Village group of businesses continues to prosper as a family owned, reputable and customer friendly place that you can trust to help you with all of your home furnishings needs.
Welcome to Smith Village Home Furnishings. Our history and dedication to serving you are based on family values. We’re confident that you will be able to find top quality bedroom, living room and dining room furniture at reasonable prices throughout our store. As the Internet has evolved we’ve stayed at the forefront, providing our customers with an easy to use website where they can view our furniture and use Wish list feature. Smith Village Furnishings is pleased to provide you with our current online and in-store services. Discover how we started our business and our commitment to you.